Before we develop or create new content, we are going to need to start by determining our user personas. Who's the target audience for this content? For how many audiences are we creating content? Just as business might have more than one type of customer, our content strategy should be able to cater more than one type of viewer or reader. In other words, user personas represent the different types of users of a website. Here are 5 tips to improve your content and to improve your relationship with your audience.
Solve a problem.
To better understand the information and persuasive requirement of your audience then you will need to organize those needs by persona to create your content. The goal is: your content should be able to coach and educate your audience. Help them identify the problem and address it accordingly. Also, you should reinforce the solutions you are offering and make your customers more qualified users of your product.
Speak the language.
Nothing could drive your audience to your content even more than having the ability to connect with them. Your audience chooses you because you are able to relate to them. By truly understanding your persona and what motivates them, you can speak to them in a way so that they would want to be part of the brand you are offering.
Be unique.
Here comes the competition and, of course, you would likely have competitors who offer similar product as what you are selling. Thus, your potential customers should know what makes you better or at least different from the others. Knowing your personas will give you the idea on what is already offered in the market or what are the products that are already made by your competitors.
Answering the right questions at the right time.
Your content should be all about your audience. It should be: the things they need, they want, or even the things they want to hear. Being able to map out a content that is based to the questions asked by your audience will also help you to give them the answers at the right time. All of this will be able to reduce the tension and anxiety. Plus, it will make your audience feel better. They won't have second thoughts on the products you are offering.
The channels where content will be published.
Aside from knowing your personas, it is also better to know where your customers are. When you know this, you would know where to publish your content. You should post where it will be easily discovered by your audience.
To sum things up, defining our persona, motivations, wants will help us find the right keywords. It will also help us create a more effective website. Just like personas, websites need to have a personal touch. In order to ensure that your website will stand out, you should consult a web design company. Scottsdale Web Design is a company you can trust in terms of building the right website for you. They have mastered creating customized websites that would fit their clients' needs.